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Our real estate asset management function encompasses asset operations, asset enhancement and asset turnaround for assets across sectors and geographies. Our asset managers use their years of experience and exposure to regional markets and property cycles to put in place value-enhancing initiatives best suited to the particular asset under their management.
We safeguard asset values in challenging market conditions and optimise asset yield through aggressive revenue management, cost controls and enhancement programmes. At the same time, we maximise returns through out-of-the-box asset management and creative exit strategies. A living example is the complete transformation and repositioning of Wisma Atria, from a tired asset into one of the most vibrant prime retail malls on Singapore’s Orchard Road.
In addition to managing properties under our portfolio, the asset management divisions also manages portfolios on behalf of our clients, using specially formulated strategies and operational platforms to best suit and enhance the appointed real estate stable.
SEB Asset Management, Frankfurt, the specialist real estate and securities investment house of the SEB Group in Germany, appointed Pacific Star Asset Management in March 2007 to manage their growing property portfolio in Asia. Skandinaviska Enskilda Banken AB (SEB) is a major North European financial group with a global presence throughout its international network in 20 countries with 20,000 employees and assets under management totalled USD165 billion.
One of their first acquisitions is Platinum, a prime 25-storey Grade A office building in Luwan district, next to the internationally acclaimed Xintiandi. SEB first entered the Asian market in November 2006, when it became the first German real estate fund management company in China.
In July 2008, SEB Asset Management appointed Pacific Star Asset Management as Asset Management for their investment into the Pavilion Residences Tower 1, Bukit Bintang Kuala Lumpur. This investment comprises of 163 units of Luxury Serviced Apartments.
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| Recent Portfolio |
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| Related Links |
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| Press Release |
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| 21 February 2008 |
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| 23 January 2008 |
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| Recent Articles |
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| 05 March 2008 |
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HK Economic Times |
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| 05 March 2008 |
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The Nation Marketplace |
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